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Int'l reports highlight growth in Chinese brand value, soft power
Brand Finance, a London-based brand valuation consultancy, on Tuesday released two reports in Davos, Switzerland, highly praising the global value of Chinese brands and China's soft power.
January21,2026
Brand Finance chief hails "exciting" rise of Chinese brands, advancing soft power
Chinese brands are in an "exciting" phase that coincides with the nation's rising influence in soft power, said a top business leader in an exclusive interview with Xinhua on Tuesday.
January21,2026
Interview: China sustains momentum in global soft power: Brand Finance chief
With China ranking second in the 2025 edition of the Global Soft Power Index, a top business chief has stressed the role of the country's ever-expanding global engagement in changing perspectives and understanding of the country around the world.
December05,2025
(Soft power) Shanghai, a city highlighting openness, innovation and inclusiveness
Shanghai, a metropolis in east China, has been sparing no effort to improve its business environment and enhance its soft power in recent years to attract foreign investment and talents.
January13,2023
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